Although I started as "Dan Chick" I shifted early on to doing photography under a couple different names.  "Right Angle Photography", "MentalSwitch" and another name that preceded MentalSwitch and was around only long enough for me to get business cards printed.  This week I made a decision:  I am the brand.

My motivations for a pseudonym stemmed largely from the fact that I ran my own business, I was the face of the company, and this company wasn't about my art.  Some of my subject matter challenges social norms and this became a problem for my business.  At that point my company was most of my world and I retreated under the cover of a name of my own creation.  This week I leave that behind.  I am, once again, the brand.

I was feeling divided and struggling with my artistic identity.  Names and titles come and go.  They are associated with a period, short or long.  For me the time for a name besides my own has passed.   This has resulted in a merging of domains (with mentalswitch.com becoming DanChick.com) and the creation of a new Facebook page for my art.  I am who I am and I am proud to be me.  My art is continuing, my photography is resuming and my performances are finding some traction.  I am not a company.  I am not a pseudonym.  I am Dan Chick.  I am the brand.